Source: The Hindu; Author: Veejay Sai; Photo Courtesy: Veejay Sai

Society for Promotion of Indian Classical Music and Culture Amongst Youth (SPICMACAY or SM), the brainchild of Dr. Kiran Seth, began in the 1970s as a small venture by interested individuals with a common love for Indian arts. Through the 1970s, which also saw the rise of other Indian social movements, Seth’s non-profit organisation was set to revolutionise the way classical performing arts would permeate the mainstream and be instilled into a new generation on the verge of cultural displacement. By 1986, Seth’s team had grown from strength to strength and the first national convention was organised in Hyderabad. Twenty six conventions later, the statistics are mindboggling. The organisation, with its chapters, has meticulously covered the whole of urban India. “This is a movement of the students, by the students and for the students,” said Seth in his brief speech to the assembly of over 2,000 student and teacher volunteers, who gathered at the convention this year.

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Koodiyattam by Margi Madhu. Photo: Veejay Sai